Rural Japans Hidden Gem: Nagoro Village
Nagoros winding roads showcase traditional Japanese architecture amidst lush mountain scenery.

Nagoro: Village of Dolls

For those who enjoy driving and don’t find cliffsides and mountain switchbacks too scary, the Iya Valley offers magnificent landscapes and dozens of remote villages, each one more picturesque than the last.

This is my second visit to Nagoro, the famous Village of Dolls. I’d been there five years earlier and spent a day with Tsukimi Ayano. I’d imagined meeting her at the time, and she came to look for me with her laughing eyes and an insatiable desire to tell me all, show me all.

She opened the doors of the abandoned school and several other houses so I could find out more about her dolls.

How old was she then? Is she still there today? I admit to feeling uneasy at the thought of meeting a woman very different from my memories. But I’m used to this feeling, like all of us who live far away from their own folk – hoping to come back to a dear place and relive good times as if nothing had changed.

The population of Nagoro, like most villages in Japan, is falling fast. In 2002 Tsukimi Ayano, a villager who’d spent part of her life as an Osaka housewife, came back home. She used to love making little dolls, but it was after resettling in Nagoro that she made her first scarecrow – a giant figure that looked like her father – to guard a field.

Nagoro Village
Nagoro Village

After the amused reactions of her neighbours, she decided to make more. She began to craft the images of people who’d moved away or died, or were just passing through. This village, with barely 20 residents, is now home to over 300 dolls! Each with their own name, personality, age and backstory catalogued.

Here I am again in the narrow alley that runs through the village. I recognise some dolls, others seem to have disappeared, some seem new to me. The same dog as five years ago – Leon-chan – still attached to his lead, howls from his heap of stones. And just then a boxy little car pulls up beside me, a Nissan Roox. It’s Tsukimi Ayano back from the shops!

Nagoro Village
Nagoro Village

Of course she’d forgotten me, so she promptly offers to show me around. She tells me about her growing activities, her village now full of life with so many visitors, her doll-making workshops. The dolls even have their own festival on the first Sunday of October!

Nagoro Village
Nagoro Village

At the bus stop I spot a new doll, flaunting a stars and stripes tie. Wait a sec … could it be Trump? Of course not, she laughs! Everybody thinks it’s Trump, but it’s Pakkun, an American celebrity (talento) in Japan! He’s visited Nagoro, and what’s more doesn’t think much of Trump. She shows me some flyers: so beautifully illustrated, they explain how to make a doll. Scraps of wood, wire, newspaper, fabric … They also tell the story of the village, introduced as: “a village where people and scarecrows live together in harmony”. 

Nagoro: Village of the Dolls
Nagoro: Village of the Dolls

Some seem to think this an absurd idea, sheer madness even, but you only have to visit Nagoro to realise that it’s the opposite. An ode to the love of people, life and those moments you never want to forget.

Nagoro Village
Nagoro Village

Night falls fast on this little village in the hollow of the Tokushima mountains. The dolls begin to cast gigantic frightening shadows. The crows, more at ease at that time of day, land here and there against a purple sky with the aggressive kaa! kaa! cry that gives the birds their name, karasu. Time for me to leave, and let Tsukimi Ayano go home.

I wonder what she dreams about at night … maybe a world of dolls, with a mysterious settlement lost in the mountains?

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Who Am I

Jordy Meow
This is me!

I am Jordy Meow, a French photographer based in Tokyo. I explore offbeat places in Japan.

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Emerald hills call, Beneath the boundless blue skies, A lone horse wanders. エメラルドの丘が呼ぶ 果てしない青い空の下 一頭の馬が歩く #serenejapan #ruralbeauty #countryside #peacefulvibes #offbeatjapan #japan #hiddenparadise
Red banners whisper, Mossy stones lead to the sky— Nature's quiet shrine.  赤い旗が囁き、 苔むした石段が空へ誘う— 自然の静かな神社。 #offbeatjapan #japan #torii #shrinesofjapan #nature #serenity #japaneseforest
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Golden sun descends, Cliffs cradle emerald dreams— Nature's fierce embrace. ---黄金の陽、 崖が翡翠の夢を抱く— 自然の強き抱擁。 ---#offbeatjapan #japan #sunsetviews #natureembrace #mountainbeauty #aeriallandscape #dramaticviews
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Sakura whispers, Ruby bridge spans tranquil flow, Spring's fleeting embrace. 桜のささやき、 ルビーの橋は静かな流れを渡る、 春の儚い抱擁。 #cherryblossoms #sakura #japan #traditionaljapan #tranquility #natureandarchitecture #offbeatjapan
Weathered wood whispers, White walls gleam in green embrace— Time flows with the stream.朽ちた木がささやき、 緑が抱く白い壁— 時間は川と流れる。#OffbeatJapan #HiddenGems #SereneScenes #Japan #Tradition #PeacefulViews #CulturalHarmony
Wood whispers softly, Frosted glass diffuses light, Harmony stands still. ---木が囁く 曇りガラス光を 調和が静止する ---#offbeatjapan #japan #traditionmeetsnature #serenespaces #ryokan #japanesearchitecture #zenvibes #culturalambiance